The quote above reminds me of what Steve Jobs said:
“’Design is a funny word. Some people think design means how it looks. But, of course, if you dig deeper, it’s really how it works. To design something really well, you have to ‘get it.’ You have to really grok [understand] what it’s about’” (p.309).
For Buxton, design and technologies (including product, systems, UX designs, and etc) are interconnected and social. Because they are invented, refined and produced collaboratively, with people from multiple disciplines. In the book he stresses in the initial stages of invention of design/technology, the structure should be opened up and more social.
In my opinion, the reason is our cultural shift from object to experience-centered design. Designs are not used in a vacuum; therefore, they should not be designed in one. That’s what Steve Jobs meant by [‘getting] it.’ You have to really grok [understand] what it’s about’” (p.309).
Design can be the translation or meditative force working between knowledge and its various outcomes. Design can play a didactic role in informing the way we are with one another, how we interact with objects (artifice according to Clive Dilnot) and more importantly the way we treat each other and the world we are creating.
I guess what I’m saying is that designing mobile experiences extends to designing brand experiences. What we experience in interacting with the mobile/apps, affects our impression on the brand/company that designed it.
Which brings me back to what Buxton said early in his book, “It is not the physical entity or what is in the box (the material product) that is the true outcome of design. Rather, it is the behavioral, experiential, and emotional responses that come about as a result of its existence and its use in the real world” (p.10)