WWF Together app for iPad / by Natashia Tjandra

Experience the world’s most amazing animals in one app — together. This interactive experience brings you the stories of elephants, whales, rhinos and other endangered animals. 

- iTunes.

Discover endangered animals lives and the work of WWF, possibly in way you’ve never seen before. This app provides a playful interactive experience in which users can explore the stories of eight (so far, more are being added) different animal species: pandas, tigers, elephants, marine turtles, bison, snow leopards, polar bears and whales. 

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Features Share • Interactive Images • Videos • Informative facts/stories 

Pros
•   Beautiful photography
•   Thoughtful UX, using iOS multi-touch capabilities . For eg. you can “smear” move your finger back and forth on the iPad surface, to reveal a fact.
•   Beautifully designed 
•   Visual cues are intuitive & not intrusive.
•   The origami theme is applied to the whole app. It extends to a distinctly paper-folded look interactive globe users can use to find out how far (or close) they are to the animals explored in the app, and check out various statistics.
•   At the bottom of the screen, the corner lifts up and a message pops up “fold up and share this story.” When you tap that corner, the image will virtually fold into an origami of the animal which section you are in, and you can share a short video through Facebook, twitter and email.
•  When you’ve visited every portion of an animal’s section, you’ll be rewarded with a printable origami. You’ll see a little icon for origami instructions, which you can print directly from within the app through any AirPrint enabled printer. 
•   When you click on the animal section, the image will zoom in to an area. From here, you’ll be able to explore information about an animal in a grid, by dragging your finger across the screen.
•   Each portion of the image reveals a fact about the animal. Some of the portions include interactive elements. For eg. my fave is the comparison of a human and tiger vision at day or night. Also when you scroll to the upper, center portion of the elephant section, you’ll be able to view a short video of the baby elephants playing. In another, you’ll be able to see beautiful images of the animals, or find out what threatens their habitat.
•   New stories — which you can fold and share with the world — are added regularly.
•   Music heightens emotions without being intrusive

Cons
There is NOTHING that I don’t like

Smile factor
•   Origami rewards
•   Emotionally engaging without being boring, u r encouraged to play to discover information withing the app - figuring things out thru visual cues

The verdict
This is one of those apps that I wished I have the chance to work on and i kept coming back for more. From the art direction (origami and photography), gestures and font, everything is thought out properly. WWF Together is definitely an excellent example to how important it is to integrate user-research, interactivity, music and art direction in an app design.
As a consumer, I feel this app is aspirational - music plays a huge role. Information is presented in manageable mini chunks and written in a non-coercive manner. Accessing information is easy, once u figured the app out, everything made sense. You don’t need to remember how to get to an information, the flow is intuitive. Best app ever. 

Here it is in action.