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What is it?
       
     
What is it?

A specimen typeface book for Gotham.

Gotham earned its reputation as a truly American typeface through its usage in Obama's presidency campaign. I created a type specimen booklet that embodies the qualities associated with the typeface – transparent, straightforward, efficient and sophisticated. Thus the use of red, blue, white and transparencies. 

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Role: Concept, Design, Art Direction

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