Put together 1 developer, 1 designer and 1 project manager. Give them a brief and 24 hours to crack it. That's Brief 24, a hackathon organized by Mobext, Havas. The client assigned to us was Yellow Tail. We pitched and the client bought it.
Client: YellowTail | Agency: Mobext, Havas | Role: Concept, Product development, UX, UI and Visual Design
Image courtesy of Mobext. From right to left, Trent from Yellow Tail, Neil my developer teammate and me.
Yellow Tail needed an online platform to educate their sales force with a 100-pages pdf worth of new products and selling techniques every quarter.
A Yellow Tail social networking app exclusively for its sales force. The app harnesses their competitive spirit to motivate and educate and at the same time, be engaging and fun. [Roo] gives missions in the forms of sales quotas or games to refresh product knowledge.
We kept in mind that the games should be easy and played with minimal effort, to achieve that we borrowed Tindr's "swipe left for no and right for yes" gestures.
We are in the midst of app production at the moment. Wireframes, app maps, user testings and games development are in the works.